When you think of turning to the internet to purchase clothing, an item for your home, or the latest tech gadget, where is the first place you look? For many people, buying online means navigating to Amazon.com. Amazon has somewhere between 20 and 35% of the market share of all online retail purchases. It also owns several other big players in the e-commerce world, such as clothing retailer Zappos.com and Diapers.com. And while some have complained that Amazon’s reach is hurting small retailers online, it’s exponential growth over the past 10 years hasn’t stopped big box retailers such as Home Depot, Costco, and Macy’s from attaining huge online sales growth over the past year. Amazon may dominate the field, but there’s room for other large retailers to grow, too.
What Will Google's Buy Now Button Mean for e-commerce?
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