The popularity of consumer review websites like Yelp.com and Angieslist.com means that businesses like McHale’s are spending more time monitoring their online reputations. That can also mean reaching out to unhappy customers to try to persuade them to change bad reviews.“We jump on it,” said McHale of his company’s efforts to manage dissatisfied customers. “If you help them and resolve their issue, that’s all they want.”The popularity of consumer review websites like Yelp.com and Angieslist.com means that businesses like McHale’s are spending more time monitoring their online reputations. That can also mean reaching out to unhappy customers to try to persuade them to change bad reviews.“We jump on it,” said McHale of his company’s efforts to manage dissatisfied customers. “If you help them and resolve their issue, that’s all they want.”
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