It is a widely repeated cliché, that appearances are not everything. However, appearances have to count for something. That is why the apparel, makeup, and advertising industries spend billions of dollars every single years. It is why we pay so much attention to our daily appearance. People will often spend quite a bit of time in the morning and in their yearly calendar dedicated to improving their appearance and to them this is time well spent because it represents an improvement of their happiness and self-esteem.