With the race for the top spot among luxury carmakers heating up, Mercedes-Benz is switching strategy in India. Much like rivals Audi and BMW, the company is lowering the price point at which you can own a three-pointed star. To this end, it is about to launch its most affordable model, the A-class, at an estimated price of Rs. 20-23 lakh. And most significantly, the driver-focussed A 180 marks a change in Merc’s traditional approach – targeting the self-driven rather than the chauffeur-driven luxury car buyer.