There are a number of, what the industry calls, “black hat” SEO techniques that companies (and even some SEO Consultants) may be tempted to practice so that they can try to push their rankings for target keywords to the top of the Google search results.Unfortunately there are still those SEO firms who guarantee their clients number one position on the first page of Google for target keywords, or
The people who break Google: 15 deadly SEO sins
3 Content Aggregators For The B2B Community Manager Toolkit
It’s nothing new to preach the importance of sharing non-competitive, complementary, third party content for brands actively participating in social media. To make friends, you have to be friendly – that’s true for B2C and B2B alike. Friendly friends discuss mutual interests that fascinate and benefit one another. They don’t talk about themselves the whole time.To that end, we teach clients that
Chad Hurley Thinks Delicious’ Value Is Its Brand (Not Its Tech), Will Use It To ‘Restart Innovation’
Chad Hurley, the co-founder of YouTube who last year bought Delicious from Yahoo through AVOS, today said that the purchase represents an “interesting experiment” for him and Steve Chen, his partner both at YouTube and the new venture: they want to see if they can use a (still) strong brand as a vehicle for new innovation — beyond the aggregation and bookmarking services that are at the core of w
Unnatural Links and Organic Alternatives
Somehow, the subject of link building still appears to mystify a great deal of so-called SEO and Internet marketing experts.Reading through a variety of online articles and blogs clearly shows that many are still promoting link building in ways that Google is evidently penalising heavily.It can be hard to determine what makes a link ‘good’ and what makes a link ‘bad’.We’ve tried to summarise some
Will social software startups \"collapse into the orbit\" of the big vendors?
With Microsoft finally making a major acquisition move in social software, are we now seeing the roll up of the entire social business industry? Or is this just an minor story in a vast parade of change when it comes to how enterprises are moving to social software?
Reported Yammer acquisition seen as beneficial for Microsoft
If Microsoft buys Yammer, as unconfirmed press reports indicate, Susan Gautsch hopes the Yammer team won’t lose the qualities she has appreciated in the several years her employer has been a customer.The Yammer team has been attentive to customers and quick to improve and extend its product, said Gautsch, e-learning director at Pepperdine University’s Graziadio School of Business, which has been
Work teams struggle with social sharing
I write a lot about social media for external communications, but what about social media for work teams? Turns out there’s a lot of potential for internal communications, but it’s still a patchwork quilt of geekery and confusion.I’m a huge fan of trying new applications in the cloud, adding in browser extensions, applets and bookmarklets, connecting cloud apps via API keys (secret codes) and aut
Oracle Picks Up Social Marketing Firms To Help Cloud Services Push - Forbes
Oracle has acquired two social media companies in the past few weeks in a bid to gain market share in networking and marketing cloud services. It first acquired Vitrue and then Collective Intellect, both of which are social marketing firms.These companies are likely to be added to its Software as a Service (SaaS) portfolio and the Oracle Cloud. Recently, Salesforce.com, its competitor in cloud-ba
BOLT Makes Visual Content Collecting & Sharing Platform Public
Last April, we introduced you to BOLT, a new page-sharing service. For the last year, BOLT has been in private beta, where a select group of users have been experimenting, and refining the way we collect, share and save any webpage, image or file. Today, BOLT opens its platform to the general public.Just BOLT It!BOLT has gone through many changes over the past few months in an effort to better en
10 Social Media Secrets from the Social Scientist
I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy m