Google's new social networking site is working hard to give Facebook a run for its money.Google Plus is adding games to its user experience.Google's senior vice president of engineering, Vic Gundotra, made the announcement on Google's blog. One feature of the games is that the games will be easy to hide on the screen and easy to bring back up. (Photo: Reuters)Google, which was founded in 1998

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Reports indicate that Google+ has just reached the 20 million-user mark. On its own, that’s a huge figure. Compared to Facebook’s 750 million, that’s a really small amount. But we have to remember that it took years for the largest social networking site in the world to amass that unprecedented user count and only got to 20 million on its fourth year. Google+ only has a few weeks worth of history

Google has acquired a seven-year-old company that develops facial-recognition technology for images and video, though the Web-search giant didn’t say what it plans to do with it.The company, called Pittsburgh Pattern Recognition, or PittPatt, is run by three “image analysis” and “pattern recognition” specialists with PhD’s from Carnegie Mellon University, according to its site. Terms of the deal

While there is no shortage of news and analysis on Google+, how this social network fits into the B2B marketing mix remains unclear. Even as social media adoption soars, B2B organizations face difficulty incorporating social media, tactically and strategically. A recent study conducted by Forrester Consulting found social media at the core of marketing initiatives for only 20 percent of participa