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Brand mentions can’t be controlled. Either you create them or the people who want to represent your brand name somewhere else represent it. You can control your own SEO operations but can’t control the number of external brand mentions. If your brand identity is not growing through time, you can take control in your hands & use a Google Knowledge Panel. Your competitors can also mention your brand name to degrade the value.

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Have you seen a box of information in the right corner of a SERP when you search for something on google? Not every time, but yes you have. The box consists of information about a company that serves the user with the trust they want to invest in purchasing something from that site. If not purchasing, the users want to explore the latest business offers you have to exhibit. Google Knowledge Panel is the perfect solution to raise such website traffic for your site.

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