The reputation-repair industry is already looking toward the next step in image control: forging your own online legacy before someone else does. "We're now encouraging a proactive approach, building a wall of positive content so if negative stuff comes along, it has a harder time rising to the top," says International Reputation Management's Nino Kader. This means publicizing your own positive news—awards, community service, school honors—to pre-empt bad news.
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