Why Magento is the Right ECommerce Platform for ECommerce Startups. Magento platform is totally free for you, available in two versions, namely Magento Community and Magento Enterprise. Developers can do everything with Magento, from connecting the store with Google Analytics to payment gateways such as PayPal. Magento is operated by a large extension library that allows users to customise the store by adding different features to the store. USP of Magento is its eye-catching and user-friendly templates that make a user's visit to your online store fun and hassle-free.