CC Concepts is a marketing company that specializes in the newly deregulated energy markets in North America. Electricity, natural gas, and telecommunications companies now have the opportunity to acquire new clients, both individuals and businesses, from around the country; an opportunity that has not been present before and while deregulation does mean greater opportunities it also means new and increased challenges. Suppliers need to concentrate more effort on marketing and lead generation in order to improve their customer acquisition rates while also concentrating on customer service and product provision to ensure good customer retention levels.