For example: financial websites tend to use black on white almost all the time, which is considered to be original color scheme of official paper documents. Our aim is to analyse also ergonomy of colors that are used on web and how does bad choice of the colors affect the ergonomy of website and usability of interface. We have seven volunteer testers (evaluators) that are colorblind to various extend and they help us to understand the needs of surfers better. Most of the information that is passed to human brain is visual, colors play a big role in understanding the world around us.
In order to design right template for different verticals we analyze the web to see the colour distribution over various categories.
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