White Echo is a Social Media consultancy company specialising in building effective social media strategies for your business.
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5 Steps to Mitigate Social Media Liability
The business benefits to engaging social media are enormous—and in today’s society, expected. Main risks include employment, privacy, security, intellectual property and media risks. Learn how to manage them with a 5-point checklist.
Five Reasons Social Media Will Always Sell More Books…
Recently there has been a spate of research and opinion on social media and its effect – or lack thereof – on commerce. Attribution studies abound; critics of such “last-click conversion” studies point to “dark social” and the nuances of driving sales. I’ve been watching all of this with as open a mind as I’ve been able to muster and have come to the following conclusions:
SEI Survey: Despite Business Benefits, Advisors Still Slow to Adopt Social Media
While a recent Pew study, titled The Demographics of Social Media Users - 2012, found that more than two-thirds of all online adults are using social networks, financial advisors are much slower to adopt social media for their businesses according to a new poll released today by SEI (NASDAQ: SEIC).