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ICO’s are intimately linked to blockchain technology. Most often, they are going to launch decentralized applications that work on a specific blockchain protocol, such as Ethereum or Bitcoin. ICO’s can also be used to directly finance Blockchain protocols, such as the Tezos protocol.
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Why do we invest into an ICO?
In an ICO, investors acquire crypto assets that can offer them different benefits. They hope that the project will be successful in which they are investing and that cryptocurrency will increase in value. For example, the Ethereum, blockchain-based project, managed to raise $18 million by selling its assets for $0.40 each in Bitcoin.

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