The founder and director of Retail Direct Pvt. Ltd., Mr. Anand Keswani, shares his thoughts about the online eyewear industry in the UK. While pursuing his MBA from Middlesex University in London, Anand realised that the price of spectacles and sunglasses was extremely high. A large population, which comprised of retirees and students was virtually driven away by high-street stores owing to the big profit margins enjoyed by them, states Mr. Keswani.

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