Cookies are something that a lot of digital marketers use for personalized marketing. Let us first understand what cookies exactly are.
What are third-party cookies? It is the information that allows the digital marketing firms to know the required information about targeted users such as their behavioral patterns on the web, and their interests, in an addition to the personalization of the advertisements that you see on the web. It helps digital marketers to obtain a user profile of the audience that they are targeting.
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