Roger Katz is CEO and co-founder of social media engagement company Friend2Friend. His career includes management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs and Pacific Community Ventures, as well as a number of startups. Follow Friend2Friend on Twitter @f2f_tweets.
Every vote counted on Super Tuesday with the results coming down to Mitt Romney narrowly beating Rick Santorum by only 0.8% in the Ohio primary. While some may argue that the issues elevated Mitt above the rest, as a social marketer I can’t help to wonder if social savvy determined the winners and losers.
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