https://www.dekut.com/World_Business/-efficient-ways-to-combat-banner-blindness/ Banner blindness is a term that connects to a phenomenon in human-computer interaction where visitors tend to either purposely or unconsciously neglect every piece of information on sites that even from another location looks like an ad. And yes, banner blindness is real, and extremely present according to recent eye-tracking research. Thu, 06 Aug 2015 12:08:54 UTC en