Advertisers looking for higher ROI from their Facebook self-serve ads may soon see some new tools. Facebook tells us its testing new features like “Objectives” which lets advertisers ask Facebook to “Show this to people who are more likely to: [Like my Page] or [Install my app]. It’s also trying a simpler interface and allowing more targeting options to be layered.



The test is a response to comments from advertisers who wanted “more guidance on how to optimize their campaigns based on their marketing goals.” By using it’s data of which users frequently Like Pages or install apps to help advertisers, Facebook could get them better results and encourage them to spend more.