Most email marketers face a number of challenges that include growing the number of email subscribers. The size of your email subscriber list is the main concern when it comes to email marketing as it determines the potential revenue opportunity. Research reveals that the overall email open rate is about 30%. To reach most of your subscribers, email marketers are forced to re-engage subscribers many times, which can be expensive.
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The right and wrong way to do email list verification
We have explained the differences between validation and email list verification in previous posts. In short, validation does not remove bounces nor does it do an smtp handshake. Many validation companies do, however, mx checking where it checks certain steps if the mail exchange is setup properly.
Beware of free email verification companies
An email validation service costs less than an email verification service. The reason is the algorithm does mostly matching and removing emails against large suppressions lists. This costs bandwidth and time.
Difference between an email verification tool and a service
An email verification tool is an application hosted on your desktop whether mac, windows, free bsd or linux (operating system). Basically an application or software executable that you have full control over with features, bells and whistles.
Difference Between Email Verification Services and Email Address Validation
Email verification services and email address validation are two completely different things. The way we like to explain it is validation is everything before the @ sign and verification is everything after the @ sign. Now, this may not be the most technical way to explain it, it works with beginners and helps to explain more quickly.
Email verification services are a must for neglected optin lists
Email verification services are not crucial if your list is familiar with you. In order for you to email market without any incident, everyone in your list must know the domain name they signed up with. Email marketers must never let their lists sit more than 30 days without sending to them.
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